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Welcome
My Portfolio

Here you can explore my work across social media design, content creation, and brand strategy.

Nobull Project

For NOBULL, a Boston-based athletics company built on the ethos of “no excuses, no gimmicks,” I developed a social media package designed to highlight the brand’s clean, performance-driven identity. The concept focused on showcasing both the functionality and lifestyle appeal of NOBULL’s products through simple, impactful visuals and authentic storytelling.

  The deliverables included:

  • An Instagram Reel and TikTok video emphasizing movement and durability in action.

  • An Instagram carousel featuring at least three curated photos to spotlight product details and versatility.

  • A round of Instagram Stories with interactive frames and direct shopping links to drive engagement and conversions.

 

This approach ensured alignment with NOBULL’s minimalist, high-performance brand voice while delivering  engaging, community-driven content that resonates with athletes.

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Sarah Elise Project

For Sarah Elise Jewelry, I created a content approach centered on clean, high-end UGC to blend seamlessly within their established posting schedule. Since the brand itself is rooted in a refined and elevated aesthetic, it was important that the UGC aligned with this standard—feeling authentic yet polished.

Airbnb Photography Project

For this Airbnb project, I focused on capturing content that highlights both the property’s girly, feminine aesthetic and its unique Nashville-inspired touches. The goal was to create a set of organic carousel-style images that feel natural and inviting while showcasing the details that make the space stand out.

Each piece of content was designed to not only reflect the brand’s soft and stylish personality but also to inspire potential guests by giving them a genuine sense of what it feels like to stay there.

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BodyRok Pilates Project

For BODYROK, the focus was on producing organic video content that captures the studio’s inviting atmosphere while giving viewers a genuine sense of the experience. Content included shots of the studio environment, as well as natural moments like walking in, setting up, and transitioning into class. The goal was to highlight the energy and vibe of BODYROK in a way that feels authentic, approachable, and engaging for potential clients.

Content Included:

  • Class Experience Clips → short, organic videos of clients setting up, transitioning, and engaging in the workout.

  • Detail Shots → close-ups of reformer machines, branded equipment, and the studio’s design elements.

  • Lifestyle Moments → natural content of clients arriving, putting belongings away, and post-class energy.

  • Carousel-Ready Snippets → short vertical clips formatted for Instagram Reels, TikTok, and Stories.

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Qwench Juice Bar Project

For QWENCH Juice Bar, the focus was creating organic, lifestyle-driven content that showcases the wide variety of menu options—from smoothie bowls to nutrient-packed power bowls. The goal was to capture the color, freshness, and vibrancy of the food while highlighting the brand’s energetic, health-forward aesthetic.

Content Included:

  • Close-up shots of colorful juices, smoothie pours, and bowls topped with fresh fruit

  • Flat-lay photography showcasing menu variety in an eye-catching way

  • Lifestyle clips of customers enjoying drinks in-store, emphasizing the welcoming atmosphere

  • Behind-the-scenes content of the preparation process to highlight freshness and quality

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Sixty Vines Project

For Sixty Vines, the content focused on capturing the energy of a girls’ night out experience, highlighting the restaurant’s shareable plates, artisanal pizzas, and lively atmosphere. The goal was to showcase Sixty Vines as the perfect destination for groups to gather, enjoy wine, and share food in a relaxed yet elevated setting.

Content included:

  • Organic video clips of friends laughing, toasting, and sharing dishes

  • Close-up shots of appetizers, pizzas, and table spreads to emphasize variety and quality

  • Lifestyle moments that highlight the communal, inviting vibe of dining at Sixty Vines

  • Carousel-style imagery designed to tell the story of the evening from arrival to dessert

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Some More Clients and Partners:)

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